The Retail Business Show 2008

Workshops

5th Feb | Workshop room A | 10:30

Mercado is the leading eCommerce search & merchandising solution provider for multi-channel retail and B2B organisations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Arcadia, Blacks and Millets, Charles Tyrwhitt, GUESS? Inc., Macy's, Scotts of Stow, Ted Baker and Virgin Megastores are some of the companies benefiting from Mercado's solutions.

Visit www.mercado.com
Contact Paul Robinson at probinson@mercado.com
or call +44 (0) 1628 509 296

Mercado Workshop Details...

'Searchandising 2.0 - Increasing conversion rates for online retailers using improved search and merchandising'

You invest thousands in SEO / SEM and email marketing to drive traffic to your site - but what happens when they get there? On line shoppers are increasingly demanding - and if they can't find exactly what they want immediately they will abort and go to your competition!

In this workshop, we look at how advanced search, navigation and merchandising can be used to allow visitors to find exactly what they want - and for the retailer to accurately promote these and related products depending on the visitors interest and behaviour.

Mercado's Sue Chapman will take you through a number of eCommerce case studies and will share with you some of the latest search and merchandising - or 'searchandising' - including techniques such as:

With the objective of driving your online revenues and increasing customer loyalty and retention!

Speaker Profile:
Sue Chapman - Director of Merchandising Solutions, Mercado Software. Sue is the Director of Merchandising Solutions at Mercado Software, the leader in eCommerce site search, navigation and merchandising. In her 7 years at Mercado, she has been instrumental in the online success at multi channel retailers such as Sears, Macys and many more. Sues consultancy team is responsible for assisting customers in designing and implementing their merchandising strategies to increase conversion rates and overall sales revenue. A 30 year computer industry veteran, she was an early player in the design and development of online merchandising tools and helped the face of GUI based business systems. She holds a degree in Merchandising from the University of Massachusetts at Amhurst.

5th Feb | Workshop room A | 13:30

Tealeaf is the leading provider of online customer experience management solutions. Tealeaf's CX family of solutions provides unprecedented enterprise-wide visibility into every user's unique online interactions. This "360-degree view" of the online customer experience enables a clear and consistent understanding of the customer for Ebusiness, IT, customer service and legal and compliance executives and their organizations across a wide range of vertical industries including retail, banking, travel, insurance, telecommunications, pharmaceutical and transportation. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately-held.

For more information, visit www.tealeaf.com.

PR Contact:
Danny Whatmough, Wildfire PR
T: 020 8339 4426
M: 07811911885
dannyw@wildfirepr.co.uk

Tealeaf Workshop Details...

'Converting Hits to Sales: A Better Online View'

With online spending increasing at a fast pace there has never been a more important time for retailers to maximise the potential of their website. The challenge for website owners is to ensure that the website is functioning in the best possible way in order to convert hits into sales. Having spent valuable resources getting visitors to a website, it can be frustrating to only manage to convert 2-5 out of every 100 visitors. Wouldn't it be great to convert 6 or 7? In addition, with recent research showing that 9 out of 10 UK consumers experience problems online, now is the time to ensure that every single visitor is being shown the same levels of care and attention that they would in a high street shop. This workshop will show with practical examples that it is possible to have a very detailed view of exactly what each and every customer is doing on your website - allowing you to isolate and correct problems and issues as and when they occur, making sure that your website is fully optimised to provide you with the best possible chance of supporting your visitors right through to the checkout.

Speaker:
Nicky Doherty, Tealeaf plus customers

George Nolan, E-Commerce Manager, Holidays at TUI Uk and
Lynne Laurence, Business Consultant, CGI Ltd

Nicky Doherty has worked with retailers for 15 years, with specific expertise in managing their purchase and use of software from companies like Doubleclick, BMC and Tealeaf. She joined Tealeaf in 2007 and is tasked with working exclusively in the UK Retail market, with customers such as Next, Wickes and E-buyer. Nicky says she is also likely to be on the customer list for most of the attendees of this event!

6th Feb | Workshop room A | 10:30

'Searchandising 2.0 - Increasing conversion rates for online retailers using improved search and merchandising'

6th Feb | Workshop room A | 13:30

BEA Systems, Inc. (NASDAQ: BEAS) is a world leader in enterprise infrastructure software. BEA® Enterprise 360o, the industry's most advanced SOA-based offering, is a comprehensive approach to delivering business results that includes technology, professional services, best practices, and world-class partners. Customers rely on BEA AquaLogic®, WebLogic®, and Tuxedo® product lines to reduce IT complexity and leverage existing resources, while improving cost structures and growing new revenue streams with new services.

Information about how BEA enables customers to build a Liquid EnterpriseTM that transforms their business and creates competitive advantage can be found at www.bea.com

BEA Workshop Details...

'Achieving Retail Agility Through Service Enablement - Director, EMEA Sales AquaLogic'

This workshop is for retailers who want to understand how other organisations have service enabled their existing infrastructure to achieve significant benefit in delivering customer service. The workshop will go through some specific examples and scenarios to demonstrate how quickly 'agility' can be delivered to the business to satisfy customer needs. This session is open to all delegates and is an exploratory discussion, which could be followed up with a more in-depth workshop to help individual retailers establish a good candidate 'process' for a pilot implementation and the 'services' required to realise the pilot.