How social media is shaping corporate reputation management, marketing and communications

Influence 2.0 - How Social Media is Shaping Brand Reputation and Online Marketing in Retail

Synopsis: Welcome to the exciting and messy reality of Influence 2.0 – a place where every consumer, employee and stakeholder has a social media voice that can be heard within minutes by millions. 

In today's media world:

• Customers are using personal publishing tools such as blogs and social network forums to offer their raves and rants about companies and products
• Younger customers are increasingly ignoring traditional media message-based marketing
• Companies are creating social marketing campaigns through blogs, podcasts, viral video channels and even bespoke social networks to attract the niche online audience
• Anti-corporate and environmental activists are creating viral videos that resonate with the public more effectively than any slick company advert
• The mainstream media relies on a new, fast-moving social media trade press to get their news

This presentation will show how companies can listen and learn from their customers (and employees) in order to create viable communication and marketing strategies that will really resonate with an online audience.

Your presentors will be Matthew Yeomans, Director of Custom Communication and co-organiser of the Influence 2.0 Conference and Martin Talks, CEO, Blue Barracuda