Convergence is rapidly moving everything to the mobile phone, making the need for trusted mobile media measurement, data and insight even greater than ever.

In this session Paul Goode from M:Metrics, will identify what all the fuss about mobile is - M:Metrics will show how retailers can benefit from the latest market intelligence including tools that map the behavioural measurement of the most active mobile media consumers.

Paul Goode, has been at the forefront of enabling the mobile content and applications market since the mid-90’s as an innovator within multinational mobile companies.

Paul is an Oxford University graduate where he studied classical literature, ancient history and philosophy – the perfect education for the world of mobile content!
Paul Goode, SVP Business Development & Senior Analyst, M:Metrics Ltd

Dialogue Communications was behind the launch of UK’s first mobile shopping mall, 2shop4, which is set to revolutionise the way mobile users shop.

Until now buying on mobile has been very limited but new technologies are bringing a whole new dimension to mobile shopping – allowing users to buy products instantly through the mobile internet and text codes.

Dialogue Communications is a world leader in mobile messaging, mobile electronic payments processing and specialises in the development and operation of value added mobile solutions for an international market.

Guiom Peersman will identify what is required to win on mobile, discuss best use of mobile marketing campaigns and the current challenges facing mobile retailing. Guiom has worked with Dialogue for over 10 years where he was responsible for the design and development of Dialogue’s technical architecture and in 2003 he was awarded his PhD that led him to the role of technical director. In 2005, he increased his involvement with the commercial side of the business, providing technical consultancy to the sales and support team and managing the relationship with mobile operators. He was recently appointed managing director. Guiom Peersman, Managing Director, Dialogue Communications.

As consumers become more comfortable with using their mobile for transactional purposes retailers will need to ensure that they are providing them with the opportunity to pay via mobile.

At this session you’ll find out about the latest ways for consumer to pay for things on their phone using the Payforit mobile payment method – a system that gives the end user customers with a clear, uniform payment method, to guide them through the process of either completing or cancelling a transaction.

This session hosted by Christopher Dadd, will also give insight into who sits behind the value chain and what the options are for the budding mobile retailer.

Christopher Dadd is Win PLC’s Manager Interactive Services. Christopher manages WIN’s Interactive services. He has over a decade of experience in Internet and Mobile service design and creation, having worked in award-winning, new media companies like Digital Rum and Deepgroup.

With insight drawn from live content management at the Atlanta Olympics, from .com brands, broadcasters, retailers, publishers and agencies; he created one of the first user generated content services in 2003, “What’s Hot” launched in 4 countries. Christopher also invented the first multi-channel voting product in the UK, PollPosition. Having led teams in emerging markets across EMEA, the U.S. and Iceland, Chris is championing how WIN’s customers can maximise the value of their digital content in the converging World of media and telecoms.
Christopher Dadd, Interactive Manager, WIN plc

Google Checkout enables users to buy from anywhere with just their Google username and password. It now exists on mobile too, for both physical and digital content.

For retailers, Google Checkout boosts conversion rates and improves visibility in AdWords, while saving on transaction processing fees. For consumers, Google Checkout brings speed, consistency, and security to the online payment process, along with the ability to track all orders and delivery information in one place.

During the session Google’s Adrian Blair, will show how Google Checkout operates as a mobile application, to accept payments for online stores. Adrian Blair leads Google's UK partnership effort for Google Checkout - a highly strategic product for Google, aiming to radically simplify the online shopping experience. He joined Google's California headquarters in 2004.

Prior to Google, Adrian taught Economics at Harvard University, and was Head of European Business Development for Ask Jeeves, where he led Ask's entry into the paid search and mobile content businesses. He holds a degree in PPE from Oxford University, and a Harvard Business School MBA.
Adrian Blair, Strategic Partner Development, Google

LUNCH

Chair's opening remarks
Chair, Nigel Dean, Head of Messaging 02  

Sponge is one of Europe's leading independent developers of mobile applications and content, providing mobile internet solutions for a wide range of organisations.

An entrepreneur and senior executive with 14 years in the digital sector, Jon is Business Development Director at Sponge, responsible for growing non-agency mobile business. Jon has recently returned to London from New Zealand, where he helped build two successful businesses in mobile marketing and mobile banking.

Prior to that, as co-founder and CEO of Scan Mobile, Jon developed business-changing multi-channel retail solutions with real return on investment for clients such as Argos, Littlewoods, Direct, Orange, Vodafone, and HSBC, including Argos Text & Take Home, Winner of the 2003 Retail Week Awards for Best Innovation.

Jon will highlight the challenges and opportunities involved in incorporating a mobile channel into your multi-channel strategy. Jon will also be looking at the psychology of the mobile consumer.
Jon Beverley, Business Development Director, Sponge

Internet-on-the-move offers masses of growth potential for retailers, but poor user experiences and hidden data changes have limited the amount of people who can use their mobile to access the Web.

GfK believes 2008 is set to be the pivotal year when many of the barriers will be addressed and increasing numbers of consumers will start to surf the web on the move. At this session Aaron Rattue will cover:

• Setting the Scene - What are the established ways of buying in the UK retail scene;.
  
  
• The Mobile Market in the UK - Trends in ownership and sales of mobile phones and the current level of usage of non voice and SMS services;
  
  
• Already a significant channel - What is currently bought on mobiles across Europe. The growth of music, games and videos;
  
  
• Enabled users spend more - How the capabilities of the handset are linked to expenditure;
  
  
• We have been here before - the parallel of the internet in the UK - the last new way of buying to have an impact in the UK - what types of purchases are booming;
  
  
• The wind blows from the East - Examples from around the world;
  
  
• What is the recipe for success and how big can it be?

Driving revenues with mobile marketing

With over 2 billion people addicted to their mobile phones, the mobile channel is fast becoming the direct marketer’s tool of choice. In this session Mobiqa will focus on how this efficient, versatile and engaging medium can drive sales and open up the field to alternative revenue generating services for the marketing and retail industry.

Mobiqa, are world leaders in mobile ticketing and mobile couponing solutions, specialising in the creation delivery and redemption of barcodes to mobile phones.
Don Cameron, Mobiqa

Afternoon Q&A session and Conference Round-up - The next step!
Chair, Nigel Dean, Head of Messaging 02