The Retail Business Show 2008

Day 1 Chaired by Chris Field, Sponsored by PayPal
10.30 - 11.00	Meeting the Challenge of Internet Crime The Internet has opened up a world of opportunity for retailers and consumers, but it has also done the same for the underworld of criminals who are engaging in everything from fraud to eKidnapping. Law enforcement over the web has always been a problematic and frustrating area for retailers and the police themselves, but a new eCrime Unit is being established as a first port of call for those on the receiving end of web scams and its new head will explain how collaboration with the retail sector is critical to bring eCriminals to book. Charlie McMurdie, National Co-ordinator of the Internet Crime Unit at Scotland Yard
11.00 - 11.30	Protecting and Managing Online Reputation The phrase 'A lie is half way around the world, before the truth has got its boots on' could have been designed for the online world in which we now live. Online communities and User Generated Content (such as blogs and social networks) are reviewing and debating brand merits: impacting your reputation and ultimately affecting turnover. How do retailers police and protect their reputations and can brands tap into the opportunity to create a positive buzz. Katy Howell from Immediate Future, an expert in online brand reputation will explore the issues along with a case study on how to gain positive profile online, presented by Chris Bishop of Hotel Chocolate. Katy Howell Immediate Futures and Chris Bishop from Hotel Chocolat
11.30 - 12.00	The Forensic Touch Identity fraud has increased significantly over the last five years and is estimated to cost the financial services industry over £500 million per year. The problem has got so bad that banks are now insisting retailers take greater responsibility to ensure the security of their on-line business operations. Those who ignore the recommendations are liable to face enforcement action. In his presentation Ori Eisen from 41st Parameter, will provide retailers with guidelines to evaluate their risk to fraud exposure, as well as providing an overview of best practice guidelines for on-line retailers. While many retailers currently employ basic on-line security procedures such as a log-in process, the Financial Services Act now recommends retailers add another level of security to internet operations by implementing, Device ID technology. Device ID works by tracking the identity of the PC involved in making an on-line purchase. Most on-line customers tend to interact from only a few locations (e.g. home and work), so firms can use characteristics of the PC used such as the machine or IP address, hardware profile (make and model), and telephone caller-id information - as a form of two-factor authentication to track the identity of the purchaser. Ori Eisen, Founder, Chairman and Chief Innovation Officer from 41st Parameter
12.00 - 12.30	Expanding Your Business Online Why sell online? Building your ecommerce solution - outsource vs. in-house Driving traffic to your site Converting browsers to buyers Cameron McLean, General Manager, PayPal UK Merchant Services with Andy Houstoun, Head of Marketing, Venda.
12.30 - 13.00	James Scott from Channel Advisor
13.00 - 13.30	Lunch
13.30 - 14.00	Case Study *Andrew Blachman, CEO, GetmeIn.com*
14.00 - 14.30	Can't Pay, Won't Pay - how to get the offline online There are two key groups of consumers who, for completely different reasons are not transacting online, although they have significant potential to do so. These demographic groups and their reasons for not doing so will be explored along with solutions to maximize retailer's online revenue. *Graham Long , Head of Payment Services at Alliance and Leicester Commercial Bank and Steve Berry, MD of Pay Offline*
14.30 - 15.00	Retail: The next generation of UGC YouTube and MySpace are interactive downtime fun, engaging millions of users every day. Although predominantly a youth market, 'silver surfers' have become engaged through a Saga alternative site, but the jury is still out as far as general business use is concerned. However, retail is probably the one key area where there are real synergies between the shop window of the internet and that of the High Street which is already being replicated online. So how can UGC benefit retailers and drive sales? Tamara Littleton of eModeration
15.00 - 15.30	From Fat Face to Face Book MySpace and Face Book have become the phenomenon of the last 12 months as the virtual world becomes increasingly entangled with the real world. Businesses are now realising the potential of Web2.0. One such company is Fat Face which is exploring how to build a community of Fat Face customers intent on a 'Life Out There' lifestyle. The challenge is how should the Fat Face multi-channel offer continue to excite new and existing customers? Pete Crowe, Head of IT Fat Face
15.30 - 16.00	On-line advertising reaches new heights 57% of Europeans now regularly access the internet each week according to research by the European Interactive Advertising Association (EIAA) That equates to 169 million people now frequently online across the 10 European markets surveyed in the study. In addition, for the first time ever, 16-24 year olds are now accessing the internet more frequently than they are watching TV. Therefore there is a real case for advertisers to look online to target their consumers. With last year’s ad spend figures only from France, Spain, Italy and UK overtaking the total European ad spend for the previous year, it is clear that this is an area which is rapidly growing. Mark Connolly, Head of Commercial Development, Yahoo! UK will demonstrate further upcoming trends in online advertising and detail case studies of brands that have used this means particularly well.

Day 2 Chaired by Chris Field, Sponsored by PayPal
10.30 - 11.00	The Rise of Alternative Payments Key Industry Trends Why Alternative Payments? Available Choices Opportunities for Growth Driving Incremental Sales *John Paul Savant, Director of Product Management and Strategy, PayPal UK*
11.00 - 11.30	Will Wynne, Managing Director, Arenaflowers.com
11.30 - 12.00	Virgin Media and Cybertill 'go it alone' Ian Villalard, Operations Manager of Virgin Media, and Ian Tomlinson, Managing Director of Cybertill, will describe how a new point-of-service-led EPOS solution has driven the success of Virgin Media's first own-fascia stores in the past 12 months and is continuing to support the company's rapid expansion. *Ian Villalard, Operations Manager of Virgin Media, and Ian Tomlinson, Managing Director of Cybertill*
12.00 - 12.30	Case Study: Renaud Besnard, Photobox, Head of Operation, Photobox
12.30 - 13.00	Vision: the art of seeing the invisible. It was 18th century satirist and author of Gulliver's Travels Jonathan Swift who coined the definition, and it has never been truer than in today's fast moving online world. Web designers have to think "outside of the box" to make websites accessible to everyone and in this case study, the visually impaired charity the RNIB explains why retailers like Tesco turn to their accessibility experts to highlight how to the able-bodied shoppers can learn more about successfully navigating a website from a charity specialising in visual impairment. Another 19th Century visionary H.G. Wells once coined another phrase - 'In the Country of the Blind, the one-eyed man is King' Donna Smillie, a web-design expert at RNIB explores the issue
13.00	Lunch
13.30 - 14.00	Retail Research Online UGC has defined Web 2.0. Its exciting, honest and, from blogs to viral video, is unfettered by censorship. How do retailers harness this honesty to conduct targeted research? Freshminds is an expert consultancy in the field of qualitative research online and how to engage public forums privately for the purposes of research. Charlie Osmond joint CEO of Freshminds
14.00 - 14.30	HR v PR Reputation Managing Online Retailers want to harness UGC but many businesses are using it to check out potential employees' past misdemeanours and characters to see if they are the right calibre of candidate to fit their brand reputation. Equally, retailers see UGC being posted during working hours as a potential threat to their corporate reputations. Natasha Langton of Backgroundchecking.com explores the dichotomy of HR v PR. *Nick Harness, Director Backgroundchecking.com*
14.30 - 15.00	In your shoes - Migrating to a new store EPOS Migrating to new instore EPOS retail systems poses great challenges for any mid-tier high street retailer. Add to that the mandatory requirements for Chip and PIN, and costs and implementation timescales can quickly spiral. Hear how Dolcis, a leading high street footwear and fashion retailer was able to reduce workload, costs and, in this case, timescales for implementing a new EPOS retail system integrated with a fully acquirer and PCI DSS approved Chip and PIN service in partnership with YESpay International and ITIM Ltd. Rohit Patni, YESPay International