There is a distinct possibility that the Multi-Channel retail landscape is about to enter one of the largest phases of change since the launch of the Web. Mobile Retailing is on the horizon,
and already there are signs that the m-commerce market is about to move from being mobile content/entertainment related only, (such as ringtones), to mainstream retail products and services.

There are good reasons to be excited. Unlike any other channel, mobile will allow retailers to get closer to the end-user than ever before, in their hand in fact, and present to them with a range of products and services ideally suited for that particular person.