Qusai Sarraf is an entrepreneur passionate about e-business.  His background spans 23 years in the software industry combining strategic e-business consulting, e-commerce architecture development and designing business-focused solutions for some of the world’s most successful organisations. 

Qusai has worked with Tesco.com since its inception in 1996 and IVIS Group continue to support new developments at this major multi-channel retailer. He has a degree in Electronic Engineering from Brighton University (UK) and moved to the software industry early in his career where he worked for various software houses before founding IVIS Group.  Qusai is an international public speaker, author and trainer who specialises in promoting web standards and e-commerce technologies to transform businesses.  He is the author of a bestselling International course on e-business which is taught around the world and has been translated into a number of languages including French and Japanese.

Qusai built IVIS Group from the ground up in 1994 and organically grew the business on a professional services model.  In 2000, he launched a new product development venture to further expand the business which has culminated in the commercialisation of Sonetto Retail, a suite of state-of-the-art applications delivering a complete end-to-end multi-channel merchandising solution. Sonetto Retail includes IVIS Group’s award-winning Multi-Channel Product Information Management (PIM) solutions.
 
 In 2007, Qusai setup IVIS Group Malaysia to increase the capacity of the UK operation and target opportunities in the Southeast Asian markets.

Qusai has delivered talks at a variety of high profile events including “Winning with effective Information Management” at IMS 2007, “Delivering architecture best practice for business benefits” at IASA 2007, “Dealing with Data Explosion – Sonetto a Business Rules Approach for Acquiring and Harnessing Knowledge” at Engage Malaysia Conference 2007 and “Delivering Business Agility” at GITEX Conference 2006.