Michael founded eCommera together with Andrew McGregor in 2007. Prior to eCommera, Michael was co-founder and CEO of Figleaves.com which has grown to become the world's leading online retailer of multi-brand lingerie, underwear, hosiery and swimwear, selling over 200 brands from Aubade to Zimmerli. Prior to figleaves.com, Michael was a Manager at McKinsey and Company where he worked with a number of media and retail clients in the early days of the internet.  He is also a non-executive director of GlassesDirect.com and Spreadshirt.com and adviser to WarehouseExpress.com.