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The average multi-channel retailer generates £1 for every 1p spent on email marketing. It's almost impossible to lose money on email marketing - hence the spam problem. The real question is: How much money am I NOT making from my email marketing program?
In this session, Responsys VP & GM John Nugent reveals a simple 3-step process to maximising email marketing success:
- Creating the business case
- Defining the team
- Optimising message relevance
Get it right and your revenue, data acquisition and brand impact will go through the roof. Get it wrong and you could burn your customer database within months.
Presenter: John Nugent, Vice-President and General Manager, EMEA
Biography:
John brings over 13 years of email marketing and web analytics experience to his position as Vice President and General Manager, EMEA. Prior to Responsys, John was formerly Managing Director EMEA of DoubleClick. He had previously served as Director of Strategic Services at DoubleClick, providing email marketing and web site analytics consultancy to clients including AOL, P&G and Intel.
Prior to DoubleClick, John has held Marketing Director positions at Email Reaction, Barclays Bank and Encyclopaedia Britannica. John holds a law degree, a post-graduate diploma in marketing, and is a member of the DMA Email Marketing Council.
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