What you will learn:
Using rich media advertising as part of an online ad strategy, retailers can considerably strengthen their brands through new innovative formats and features in online advertising.

Whether looking to drive brand recognition, capture data or offer incentives to support POS activities such as vouchers, rich media advertising can help you engage with your customers and drive consumer spend. This workshop will offer best practice guidelines to retailers looking to create rich media campaigns and present successful client examples.

Why you should attend:
Retailers looking for new ways to reach customers through rich media advertising and online marketers looking to support existing campaigns through new channels.

Speaker Details

Sue Hunt, Director of Rich Media EMEA , DoubleClick
Sue Hunt is Director Rich Media for Europe at DoubleClick charged with driving the rich media agenda within leading publishers, media and creative agencies. With over nine years of experience, Sue has excellent knowledge of the rich media and display advertising industry.

Managing the rich media sales, campaign management and technical services teams, Sue promotes an innovative and creative customer focused work ethos amongst her team. Sue is widely renowned for her expertise and knowledge of the industry and as such has played a key role in a number of committees and steering groups within the IAB, EIAA, and IPA DMG trade bodies. She has also presented at IAB, Ad:tech and Admonsters conferences.

Prior to DoubleClick, Sue worked for AOL UK where she was Senior Manager of Operations and Planning. She has also held the role of Technical Operations Manager at Yahoo! Europe.