This workshop is designed to give you practical advice on how to increase the traffic and sales that come to your site from search engines.

From how to fully harness your brand traffic to building out a long tail, the session covers the advanced techniques that marketers need to be aware of for successful retail search campaigns. Furthermore, time will be spent examining how to get those visitors turning into actual customers by looking at the issues about why users don't convert online.

- Knowing what to benchmark at the beginning of a campaign
- Integrating online and offline to work together for maximum effect
- Examination of techniques which can be used to increase conversion
- Insight into how the main search engines will continue to evolve online retailing

Speaker details

Finlay Clark, Senior Strategist, Retail