John Lewis and Nectar will explain how they are using Interwoven Optimost for Multivariable Testing and Persona Targeting to drive tens of thousands more order confirmations by taking the guess work out of their website design.

Join us for a discussion to hear how heads of online business and leaders in usability and design are liberating ideas in marketing and involving customers to deliver relevant and effective website content that drives online revenues.

You will also discover how to:

• Deliver a more targeted and engaging online customer experience
• Drive a more scientific approach to Website design
• Easily test different offers and identify the best one