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10:30
- 11:15
Paid Search, SEM, SEO, PPC, Site Search - the world of search is a confusing one! In this seminar, you will gain insight into the latest trends and best practices in all areas of SEO / SEM and site search and learn practical tips to increase the effectiveness of your search programmes. Alison Lancaster, Marketing Director at Charles Tyrwhitt, will look at:
- Why search is so importance
- The key things to focus on your site to boost your search results
- Internal Search
- SEO
- SEM / PPC
- The tools Charles Tyrwhitt use to improve their search efficiency
- Effective tracking, analysis and ROI.
11.15 -
12:00
Igniting
the Connection between Customers
and Products
Illustrated by customer case studies,
Julie Rousseau, European Director
of Solutions Consulting at Mercado
will look in a little more detail
at how Search, Navigation and
Merchandising is being used by
the top on line retailers in the
UK to improve conversion rates
and increase average order values
to drive online revenues.
Speaker Details:
Alison Lancaster - Marketing Director,
Charles Tyrwhitt
► Read Biog
Julie
Rousseau -
European Director of Solutions
Consulting, Mercado
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