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Rich customer experience: rich internet applications, rich media, enhanced presentation, the launch of new visual technologies…
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Fast Track to success: second mover advantage on the web: never before has there been so much established, tried-and-testing information about how to make the basics of an ecommerce programme “just work”.
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Cross-channel – beyond multichannel: now that every retailer has a web channel the challenge is no longer to be “multi-channel” (separate, parallel channels with limited overlap)
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